Are you a fish lover who sometimes wonders what goes on in a fish store? Our Account Manager Fish, Karlijn, got the chance to spend a day at Hollander's Nieuwe, a fish store on the outskirts of Leeuwarden. This family business is run by brothers Jeffrey and Robin. Jeffrey started the business in 2014 and Robin joined him two years later. Since then, the fish store has been running at full capacity. Karlijn discovered what a typical workday in this busy fish store looks like and what goes into running such a business.
A well-oiled machine: Jeffrey and Robin's team
At Hollander's Nieuwe, it's all about teamwork. The team led by owners Jeffrey and Robin works like a well-oiled machine, with everyone having their own specific task. Early in the morning, the tone is already set: the team prepares the business for the day. The owners cut the fresh fish and make sure everything is cooked to perfection. Another employee prepares the sandwiches, someone else operates the cash register and there is a colleague who is responsible for packing the orders. This efficient division of labor allows guests to get their food quickly, without compromising on quality.
The power of branding: Visually strong in and around the business
With 48 seats, Hollander's Nieuwe focuses not only on guests who want to eat in the business, but also on the many people who pick up their meals. To reinforce the brand identity both inside and outside the business, the company uses printed cutlery bags and paper bags with its own logo. This kind of branding adds to the fish store's recognition and professionalism.
Children's menu and gathering fun
Not only adults enjoy the delicacies at Hollander's Nieuwe; children love them, too. The special children's menu, complete with fries, a snack and a fun surprise, is a great success. The owners have noticed that children love coming back to collect all the toys that come with the children's menu. The theme of these surprises changes every quarter, creating extra enthusiasm among young visitors. For the kids' menu, the fish store uses TakeAware's Toykits concept. When ordering, they receive the kids' boxes as well as matching toys and promotional materials.
Sustainability in fish packaging
Quality is paramount at Hollander's Nieuwe, and so is the packaging. The fried fish is packaged in A22 and A23 sugar cane trays, which are well liked by the owners. These trays ensure that the fat is less visible than in plastic trays, helping to improve the presentation of the food. Version oil, of course, is also essential in this regard. In addition, the owners are conscious of sustainability and therefore choose packaging from TakeAware. These sustainable solutions fit perfectly with the company's vision.
Valuable insights: Feedback from customers is always welcome!
A customer visit always provides valuable insights: Are the adjustments we make to our website really adding value? An important aspect in the daily life of Hollander's New is the ordering of disposables. Multiple employees are responsible for placing orders, and to make this process as smooth as possible, they use their own order list within their account with TakeAware. This ensures that everyone orders the same items and avoids confusion. In addition, it is convenient that login can be done with a code sent via email, so no one has to remember a password.
A successful day at
Karlijn's day at Hollander's Nieuwe gave her a clear picture of how this seafood store is running at full capacity. From the early preparations to the sustainable packaging choices and child-friendly menus, every step is carefully thought through to provide the customer with the best experience. The visit was not only educational, but also a confirmation of the strong partnership between Hollander's Nieuwe and TakeAware.
Written by: Karlijn, Account Manager Fish Business